Consumer electronics maker Micromax tomorrow announced its offer in the Air Cooler category, in which the price of the products will be between Rs. 5990 / - to 16 9 / -.
Rajesh Agrawal, co-founder of Micromax Informatics Limited said, "With our arrival in the Room Air Cooler segment, we are ready to strengthen our consumer electronics portfolio and will participate in other categories in 2018."
He further said, "According to the Indian estimates, the size of the Indian air cooler market is estimated at around Rs.3,000 crores, of which about 30% is based on organized sector and the rest is prepared by the unorganized segment. With around 250 million households in India, only 4-5 percent are air conditioners, while nearly 60% of their own fans, given the low cost of ownership and constrained power supply in India, organized in this category Classes and air coolers will see high demand in India, consumers will prefer branded products. "
The full range of coolers will be available at major counters in major markets from February 2018.
The company said that Micromax Cooler has been developed to meet customers' geographical and climatic diverse needs. Its aerodynamically designed fan blades cool down in all corners of the room, and strong shocks give cool air to coastal families in high-ambient areas. 360 degree motility with caster wheels, versatile deployment, from the living room to ceiling bedrooms and children's rooms, coolers are designed to use very little power consumption and are also suited for use on cooler inverters. .
The company enters the consumer electronics category in 2012 with the launch of LED TVs and is also available in the AC segment.
Source by Internat.
Ceated by Mohammad Afsar.
Copyright 2017. All right reserved.
Rajesh Agrawal, co-founder of Micromax Informatics Limited said, "With our arrival in the Room Air Cooler segment, we are ready to strengthen our consumer electronics portfolio and will participate in other categories in 2018."
He further said, "According to the Indian estimates, the size of the Indian air cooler market is estimated at around Rs.3,000 crores, of which about 30% is based on organized sector and the rest is prepared by the unorganized segment. With around 250 million households in India, only 4-5 percent are air conditioners, while nearly 60% of their own fans, given the low cost of ownership and constrained power supply in India, organized in this category Classes and air coolers will see high demand in India, consumers will prefer branded products. "
The full range of coolers will be available at major counters in major markets from February 2018.
The company said that Micromax Cooler has been developed to meet customers' geographical and climatic diverse needs. Its aerodynamically designed fan blades cool down in all corners of the room, and strong shocks give cool air to coastal families in high-ambient areas. 360 degree motility with caster wheels, versatile deployment, from the living room to ceiling bedrooms and children's rooms, coolers are designed to use very little power consumption and are also suited for use on cooler inverters. .
The company enters the consumer electronics category in 2012 with the launch of LED TVs and is also available in the AC segment.
Source by Internat.
Ceated by Mohammad Afsar.
Copyright 2017. All right reserved.
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